Tag Archive marketing plan

Twitter is on the Decline!

We are told twitter is on the decline – is it?

Engagement with all social media is being slowly eroded.

On twitter for example, I am guilty recently of joining in and forgetting one of the concepts of the thing – ie its supposed to be social.

I have gotten lazy and when I read an article whilst travelling on a train or sitting around killing time, I don’t use my evernote anymore – it seriously needs a good clean up and tidy out, instead I simply tweet it, knowing its in my list of tweets so when at my pc or laptop I can then go through and read it thoroughly.

This of course is not what twitter is about.

I see others as well on there, trying to make themselves an ‘expert’ in a field, so simply send out half a dozen articles to send traffic to their website, forget the whole, landing page thing, ie why send people to your site if there is not an end goal? Sorry, I digress, so as a result of laziness on my part and also not practicing what I preach, I am noticing that there are no ‘conversations’ anymore.

Is this then indicative of all social media? Have we, having found it useful, now forgotten what its all about?

Have you even thought about taking a step back and if using it as part of your marketing mix – do you even have a strategy for it?

So a few things to think about then:

  • Why are you on twitter?
  • What do you hope to gain from it? Traffic? Conversions? Customer Service?
  • Have you got something of interest to others to offer?
  • Is your potential clientele on twitter?
  • How much time do you waste on it?
  • Do you simply tweet and not engage?

Just remember, if you are using it for marketing, its all about having the right product, in the right place, at the price price and right time.  So knowing this, have you answered those questions re twitter for a marketing tool?

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Marketing Plans

I have often heard that a marketing plan is something you need to have in your business plan …. what utter tosh!

Your business plan can make reference to it but the details needed for a marketing plan would surely bulk out the business plan so much that no one would ever pick the dammed thing up!

A marketing plan simply needs to ask certain questions and then provide answers.

So, firstly define your target market – who are they, where are they, and how do I get to them, then the rest just follows on from that.

So you are clock shop – do you have a physical shop or is it online? What ages are you appealing to? It is children (ie their parents), old world ones, modern ones, novelty ones?  All these things need to be considered.

So having defined who you want to attract – where are they to be found? Do they sit on parents forums? Facebook? Clock forums? Pages?

What is the best way of getting their attention?

So simple really!

Oh and one thing to remember – just because you know about the goods/service – doesn’t mean your target market will – remember – go ask someone to test your answers that doesn’t know much.

Have fun with your marketing plans!

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