Tag Archive marketing mix

Is Your LinkedIn Profile Working For or Against You?

LinkedIn – and How to Work It

LinkedIn is always changing its options and how it displays your information, but do you make the most of it or do you simply add things adhoc without making the most of it?LinkedIn

How would you like to ensure your powerpoint/video/article is seen by those you wish to see it.  Well recent changes mean that you can now do this.

Using media is a great way to make you stand out from the crowd, and used well can get you those calls and emails to start the conversation to do more business.

You have the option to add media in three different places on your profile – your work summary, your education summary and at the bottom of each section.

 

Ok, so how do I do this and why and what type of media should I use?

If you are looking to improve your overall branding, use articles you have written, slide presentations, and links to personal blogs perhaps that further set your brand up, be it a product or yourself.

If you are after sales leads, then case studies should be used to show others how they can use your product/service to make the most for them, or a link to an events page, or sign ups to your newsletter.

 

To add the media, simply click on the pencil in the various places you wish it to show and scroll to the link or upload button.

I would try to stick to two articles/media files although you can certainly add more – but who said more is better – you will simply cloud the water with too many and switch off potential customers.

 

Another item to look at is the Skills and Endorsements section.  Its never been all that clear what it was actually for on LinkedIn, but recent improvements would suggest that LinkedIn uses this section in ranking your profile when people are searching for it, therefore, and sorry if this sounds a tad obvious – have you got the relevant skills listed that people might search for?

So to just clear this up, you can only get endorsements from 1st level connections and for skills you have actually listed.  So, to manage them, well yes you can, ensure strong skills are listed – any you feel are not relevant to your new job (they might have been relevant some years ago in a different position) – delete them.  You can also pin the skills in order, again relevance is the key word in this.

Did you know you can have 50 skills listed? No? Make the most and use it.

You can also use endorsing others skills as a means of getting their attention – again – use it wisely.

I hope these few little tips help you improve your profile, oh and can I just remind you – like everything in life – tweaking and improving will bring rewards.

If you need help with it – you know how to get in touch I would hope!

 

Toodles x

 

 

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Twitter is on the Decline!

We are told twitter is on the decline – is it?

Engagement with all social media is being slowly eroded.

On twitter for example, I am guilty recently of joining in and forgetting one of the concepts of the thing – ie its supposed to be social.

I have gotten lazy and when I read an article whilst travelling on a train or sitting around killing time, I don’t use my evernote anymore – it seriously needs a good clean up and tidy out, instead I simply tweet it, knowing its in my list of tweets so when at my pc or laptop I can then go through and read it thoroughly.

This of course is not what twitter is about.

I see others as well on there, trying to make themselves an ‘expert’ in a field, so simply send out half a dozen articles to send traffic to their website, forget the whole, landing page thing, ie why send people to your site if there is not an end goal? Sorry, I digress, so as a result of laziness on my part and also not practicing what I preach, I am noticing that there are no ‘conversations’ anymore.

Is this then indicative of all social media? Have we, having found it useful, now forgotten what its all about?

Have you even thought about taking a step back and if using it as part of your marketing mix – do you even have a strategy for it?

So a few things to think about then:

  • Why are you on twitter?
  • What do you hope to gain from it? Traffic? Conversions? Customer Service?
  • Have you got something of interest to others to offer?
  • Is your potential clientele on twitter?
  • How much time do you waste on it?
  • Do you simply tweet and not engage?

Just remember, if you are using it for marketing, its all about having the right product, in the right place, at the price price and right time.  So knowing this, have you answered those questions re twitter for a marketing tool?

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