I have often heard that a marketing plan is something you need to have in your business plan …. what utter tosh!
Your business plan can make reference to it but the details needed for a marketing plan would surely bulk out the business plan so much that no one would ever pick the dammed thing up!
A marketing plan simply needs to ask certain questions and then provide answers.
So, firstly define your target market – who are they, where are they, and how do I get to them, then the rest just follows on from that.
So you are clock shop – do you have a physical shop or is it online? What ages are you appealing to? It is children (ie their parents), old world ones, modern ones, novelty ones? All these things need to be considered.
So having defined who you want to attract – where are they to be found? Do they sit on parents forums? Facebook? Clock forums? Pages?
What is the best way of getting their attention?
So simple really!
Oh and one thing to remember – just because you know about the goods/service – doesn’t mean your target market will – remember – go ask someone to test your answers that doesn’t know much.
Have fun with your marketing plans!