Have you heard of periscope? Have you dabbled with it? Downloaded it?
I have, yes and yes.
So periscope then, its a live streaming platform that lets you interact with your viewers as and when. If you are liked they touch the screen to give you hearts (likes) and the more you have the more featured you will appear in the general lists.
So then, who is using it and for what?
You get exhibitionists who appear to be using it for no other reason that to let you watch them sleep – yep, you read right, sleep!
You then get various sports stars who use it to take you behind the scenes – and its good!
You get people trying to tell you how to use it or how to use social media – and some of them are good – but few and far between at the moment.
You also get various letting you join in on some event that you are not actually at – which is helpful, or you get various who let you in on their meetings.
Its all a little big brotherish though. I am sure it will happen soon, that you will get someone showing some very confidential moment on it.
On the whole though, when used with caution, its going to be a handy tool in the arsenal when promoting something or reinforcing brand.