LinkedIn – and How to Work It
How would you like to ensure your powerpoint/video/article is seen by those you wish to see it. Well recent changes mean that you can now do this.
Using media is a great way to make you stand out from the crowd, and used well can get you those calls and emails to start the conversation to do more business.
You have the option to add media in three different places on your profile – your work summary, your education summary and at the bottom of each section.
Ok, so how do I do this and why and what type of media should I use?
If you are looking to improve your overall branding, use articles you have written, slide presentations, and links to personal blogs perhaps that further set your brand up, be it a product or yourself.
If you are after sales leads, then case studies should be used to show others how they can use your product/service to make the most for them, or a link to an events page, or sign ups to your newsletter.
To add the media, simply click on the pencil in the various places you wish it to show and scroll to the link or upload button.
I would try to stick to two articles/media files although you can certainly add more – but who said more is better – you will simply cloud the water with too many and switch off potential customers.
Another item to look at is the Skills and Endorsements section. Its never been all that clear what it was actually for on LinkedIn, but recent improvements would suggest that LinkedIn uses this section in ranking your profile when people are searching for it, therefore, and sorry if this sounds a tad obvious – have you got the relevant skills listed that people might search for?
So to just clear this up, you can only get endorsements from 1st level connections and for skills you have actually listed. So, to manage them, well yes you can, ensure strong skills are listed – any you feel are not relevant to your new job (they might have been relevant some years ago in a different position) – delete them. You can also pin the skills in order, again relevance is the key word in this.
Did you know you can have 50 skills listed? No? Make the most and use it.
You can also use endorsing others skills as a means of getting their attention – again – use it wisely.
I hope these few little tips help you improve your profile, oh and can I just remind you – like everything in life – tweaking and improving will bring rewards.
If you need help with it – you know how to get in touch I would hope!