Category Archive Marketing

Are BOTS the New Best Thing Since Sliced Bread?

BOTS – Pain or Useful?bots

BOTS are nothing new, they would usually have the word google or bing in front of them, along with spiders meaning they crawl your website to see what it can offer to listings.  Over the last year though, they are becoming more and more prevalent and more people know what they are and are beginning to understand how useful they are.

You might notice one on this website – its the home page left hand side – the blue circle – if you click on it, you can schedule a physical or online meeting with me to have a chat etc.  I suppose you could call it my networking introducer bot.

This particular on is courtesy of SnatchBot – were you can take their templates and alter them to suit your wishes.

I only have one set up at the moment, but do intend putting on my Facebook page to encourage people to sign up for my newsletter.

So yes, go and search and look and see how easy they are to set up and integrate where you want them.

I think of BOTS as being your VA – Virtual Assistant – they can remind people, have set conversations and encourage various to do what you want, so with mine, you can have a chat about meetings, either online or in person, what time and date and even have it confirmed to you there and then. None of that to-ing and fro-ing trying to organise diaries.

You can use them to answer questions, set up meetings, sign up for newsletters, anything really, although the more you want it to do, be prepared to take a while mapping out the what ifs and where tos, but its actually a most rewarding activity – or it is for those of us with a tech geek bent!

Go enjoy, but if you struggle – speak to my BOT and set up an online meeting with me to go through it.

 

Toodles x

 

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Is Your LinkedIn Profile Working For or Against You?

LinkedIn – and How to Work It

LinkedIn is always changing its options and how it displays your information, but do you make the most of it or do you simply add things adhoc without making the most of it?LinkedIn

How would you like to ensure your powerpoint/video/article is seen by those you wish to see it.  Well recent changes mean that you can now do this.

Using media is a great way to make you stand out from the crowd, and used well can get you those calls and emails to start the conversation to do more business.

You have the option to add media in three different places on your profile – your work summary, your education summary and at the bottom of each section.

 

Ok, so how do I do this and why and what type of media should I use?

If you are looking to improve your overall branding, use articles you have written, slide presentations, and links to personal blogs perhaps that further set your brand up, be it a product or yourself.

If you are after sales leads, then case studies should be used to show others how they can use your product/service to make the most for them, or a link to an events page, or sign ups to your newsletter.

 

To add the media, simply click on the pencil in the various places you wish it to show and scroll to the link or upload button.

I would try to stick to two articles/media files although you can certainly add more – but who said more is better – you will simply cloud the water with too many and switch off potential customers.

 

Another item to look at is the Skills and Endorsements section.  Its never been all that clear what it was actually for on LinkedIn, but recent improvements would suggest that LinkedIn uses this section in ranking your profile when people are searching for it, therefore, and sorry if this sounds a tad obvious – have you got the relevant skills listed that people might search for?

So to just clear this up, you can only get endorsements from 1st level connections and for skills you have actually listed.  So, to manage them, well yes you can, ensure strong skills are listed – any you feel are not relevant to your new job (they might have been relevant some years ago in a different position) – delete them.  You can also pin the skills in order, again relevance is the key word in this.

Did you know you can have 50 skills listed? No? Make the most and use it.

You can also use endorsing others skills as a means of getting their attention – again – use it wisely.

I hope these few little tips help you improve your profile, oh and can I just remind you – like everything in life – tweaking and improving will bring rewards.

If you need help with it – you know how to get in touch I would hope!

 

Toodles x

 

 

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Twitter is on the Decline!

We are told twitter is on the decline – is it?

Engagement with all social media is being slowly eroded.

On twitter for example, I am guilty recently of joining in and forgetting one of the concepts of the thing – ie its supposed to be social.

I have gotten lazy and when I read an article whilst travelling on a train or sitting around killing time, I don’t use my evernote anymore – it seriously needs a good clean up and tidy out, instead I simply tweet it, knowing its in my list of tweets so when at my pc or laptop I can then go through and read it thoroughly.

This of course is not what twitter is about.

I see others as well on there, trying to make themselves an ‘expert’ in a field, so simply send out half a dozen articles to send traffic to their website, forget the whole, landing page thing, ie why send people to your site if there is not an end goal? Sorry, I digress, so as a result of laziness on my part and also not practicing what I preach, I am noticing that there are no ‘conversations’ anymore.

Is this then indicative of all social media? Have we, having found it useful, now forgotten what its all about?

Have you even thought about taking a step back and if using it as part of your marketing mix – do you even have a strategy for it?

So a few things to think about then:

  • Why are you on twitter?
  • What do you hope to gain from it? Traffic? Conversions? Customer Service?
  • Have you got something of interest to others to offer?
  • Is your potential clientele on twitter?
  • How much time do you waste on it?
  • Do you simply tweet and not engage?

Just remember, if you are using it for marketing, its all about having the right product, in the right place, at the price price and right time.  So knowing this, have you answered those questions re twitter for a marketing tool?

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Twitter Changes Over the Years

When I was but a young whippasnapper someone told me about this site called twitter where you could read short comments that didn’t make a whole lot of sense, but being a sheep back then, I signed up and set up a profile.

Then I promptly forgot about it!!

The phrase ‘social media’ was not even invented back then ….. do I sound like your grandma yet?twitter changes

Most of the things I love about twitter though is what I have found out for myself.  Got to love the improvements recently.

Twitter analytics  being one of my favourite.

Did you know that you could see how your tweets were doing? Who had clicked on them? Top followers, top tweets, and so on.

But, have you used twitter cards yet? If you have access to your website, you embed some code and then you can then include information, be it a sign up form, be it contact details, be it new products – so they appear in your tweet and your lovely followers can go direct from there, after seeing it to purchase/contact/sign up.  Pictures have a proven click through better than mere words alone.

Then we come to twitter ads … thought about them?

Oh and lets not forget that you can now add video to your tweets – will admit when they started this with facebook, and it was an automatic start when you scrolled passed them – it got my goat – but like all things new, you get used to it.  So anyone out there added video content yet?Any good click throughs?

Now if this was going to be an article all about how to use twitter, I could then go on about the various dashboards you could use, or the various other tools they have come up with but this whole post is just about twitter itself and the developments that are progressing.

I suppose I should mention the latest one – ie turn 149 character in to thousands – now this one could be a step too far for me at the moment – being old you see, means I have to take time to get used to technology!!

 

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Periscope

Have you heard of periscope? Have you dabbled with it? Downloaded it?

I have, yes and yes.

So periscope then, its a live streaming platform that lets you interact with your viewers as and when.  If you are liked they touch the screen to give you hearts (likes) and the more you have the more featured you will appear in the general lists.

So then, who is using it and for what?

You get exhibitionists who appear to be using it for no other reason that to let you watch them sleep – yep, you read right, sleep!

You then get various sports stars who use it to take you behind the scenes – and its good!

You get people trying to tell you how to use it or how to use social media – and some of them are good – but few and far between at the moment.

You also get various letting you join in on some event that you are not actually at – which is helpful, or you get various who let you in on their meetings.

Its all a little big brotherish though.  I am sure it will happen soon, that you will get someone showing some very confidential moment on it.

On the whole though, when used with caution, its going to be a handy tool in the arsenal when promoting something or reinforcing brand.

 

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Marketing Plans

I have often heard that a marketing plan is something you need to have in your business plan …. what utter tosh!

Your business plan can make reference to it but the details needed for a marketing plan would surely bulk out the business plan so much that no one would ever pick the dammed thing up!

A marketing plan simply needs to ask certain questions and then provide answers.

So, firstly define your target market – who are they, where are they, and how do I get to them, then the rest just follows on from that.

So you are clock shop – do you have a physical shop or is it online? What ages are you appealing to? It is children (ie their parents), old world ones, modern ones, novelty ones?  All these things need to be considered.

So having defined who you want to attract – where are they to be found? Do they sit on parents forums? Facebook? Clock forums? Pages?

What is the best way of getting their attention?

So simple really!

Oh and one thing to remember – just because you know about the goods/service – doesn’t mean your target market will – remember – go ask someone to test your answers that doesn’t know much.

Have fun with your marketing plans!

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